Our Games

A Unique Blend of Business Theory & Hands-On Practice

Our portfolio of best-in-class simulation games is designed to help learners develop the hands-on skills and conceptual understanding they need to succeed. The simulations we offer are always grounded in rigorous management theory and are supported with world-class digital courseware.

The Strategy Game

The Strategy Game distinguishes itself by being highly customizable and adaptable to a number of different training contexts.

The ESG Game

The ESG Game is an advanced business simulation game for the serious student of ESG-focused strategic management.

Heathcare Hero

Healthcare Hero puts the learner on a deep dive into the challenges of hospital administration.

Strategic Sales Rep

Strategic Sales Rep is a deep dive into the art and science of sales strategy.

Strategic Sales Manager

Strategic Sales Manager puts the learner in the shoes of a regional Sales Manager, who needs to optimally allocate their sales force across multiple products and territories.

SABRE

Used by Wharton and IMD amongst others, SABRE is the world’s premier marketing strategy game.

SABRE Sustainable

SABRE Sustainable is an adaptation of SABRE, providing participants with the challenge of assessing and navigating market opportunities relating to sustainable products and consumer segments.

GEO

Ideal for the serious student of international entrepreneurship, economics & corporate strategy, GEO is a highly rewarding game for the dedicated learner looking for a broader challenge.

More About Our Games


Our games are designed to be:

    • Easy to integrate into a broader course or be taught as a standalone
    • Cloud-based, making them ideal for both online and classroom-based instruction
    • Offer realistic, multi-round game-play, based on high fidelity business decision-making challenges.

Browse Our Game Portfolio

The Strategy Game


The Strategy Game distinguishes itself by being highly customizable and adaptable to a number of different training contexts. With its broad management focus, it touches on almost all aspects of business administration and can support a number of different learning goals, from strategic management to organizational behavior, team-building workshops to introduction to business management tasters, for learners at any level.

  • Adaptable to any learning context
  • Flexible timetabling & delivery
  • Single or Multi-Player Teams
  • Scripted in-game events

The ESG Game


The ESG Game is an advanced business simulation game for the serious student of ESG-focused strategic management. The game places participants, either solo or in teams, at the helm of a service sector business, specifically a hospital. Over 8-12 rounds, they must make strategic decisions about how to manage staffing, capacity and quality requirements in the face of an uncertain commercial environment all while managing ESG-related risks and targeting ESG-related performance metrics.

  • Environmental risk management
  • Social impact management
  • Corporate governance
  • ESG-focused strategy

Healthcare Hero


Healthcare Hero puts the learner on a deep dive into the challenges of hospital administration. Developed for one of the world’s leading hospital networks, the game is ideal for specialist healthcare management programs, or executive training for healthcare providers.

  • Hospital Capacity Management
  • Managing Relationships with Insurers
  • Competitive Strategy
  • Navigating Quality / Cost trade-off

Strategic Sales Rep


Strategic Sales Rep is a deep dive into the art and science of sales strategy. Based on real-life B2B sales data, the learner has to optimize sales resource allocation to a broad universe of clients and prospects. Although set in the pharmaceutical sector, the challenge and learning outcomes make it ideal for any B2B sales training program.

  • Sales Territory Management
  • Opportunity Deciling
  • Sales budgeting
  • T&E Optimization

Strategic Sales Manager


A stablemate of Strategic Sales Rep, Strategic Sales Manager switches up the challenge. Instead of managing sales resource allocation to a client list in a single territory, the game puts the learner in the shoes of a regional Sales Manager, who needs to optimally allocate their sales force across multiple products and territories. Again, while set in the pharmaceutical sector, the challenge and learning outcomes make it ideal for any B2B sales training program. 

  • Sales Resource Allocation
  • Regional Sales Management
  • Talent Management
  • New Product Launch

SABRE


Used by Wharton and IMD amongst others, SABRE is the world’s premier marketing strategy game. Based on highly sophisticated consumer dynamics modelling, teams compete for market share by intelligently working to satisfy evolving consumer demand for products. Perfect for any Marketing Strategy capstone.

  • Product Portfolio Management
  • New Product Launches
  • BCG Matrix
  • Experience Curves

SABRE Sustainable


SABRE Sustainable is an adaptation of SABRE, providing participants with the challenge of assessing and navigating market opportunities relating to sustainable products and consumer segments. Participants will learn about strategic planning, market analysis, segmentation, portfolio management, product positioning, conjoint analysis and margin management.

    • Sustainable products
    • Green product launches
    • Green economy marketing

GEO


GEO is a totally different take on business simulations. Instead of putting the learner in a predetermined role within a company, in GEO, the learner can do almost ANYTHING.  From job-hunting to setting up a company, emigrating to M&A, arbitraging macro-economic policies to managing conglomerates, the learner has to maximise their total economic return over the course of the game. Ideal for the serious student of international entrepreneurship, economics and corporate strategy, GEO is a highly rewarding game for the dedicated learner looking for a broader challenge.

  • Total Economics Game
  • First-Person Perspective
  • Multi-role
  • Adaptable
data-science

Get Started Today.

Request a demo of one of our simulation games & custom courseware today.