Training that impacts what matters most:

Your people & your bottom line

Whatever the role or industry, effective decision-making in a dynamic and competitive environment is a challenge for even the most seasoned executive.  Our business simulation-based training helps your executives become more competent, confident decision-makers.

Foster better decision-making

Enhance Learner Engagement

Improve ROI on Training Initatives

Stay Ahead of the Online Learning Curve

Find the right solution for you

Our solutions are used in different training contexts, including:

  • Team-Building
  • Talent Development
  • Graduate Training
  • Executive Fast-track
  • Executive Coaching
  • Talent Identification
  • Talent Selection
  • Thematic Training
  • Strategy Planning
  • and others…

Our solutions are designed to drive learning outcomes across a number of management themes, including:

  • Financial Management
  • ESG
  • Sales Strategy
  • International Management
  • Risk Management
  • Data-driven decision-making
  • Excel for business
  • Marketing Strategy
  • New Product Launches
  • and others…

Quickly and easily adapt and implement rigorous, learner-focused training solutions for your L&D program.

  • 1 Solutions tailored to your exact needs

    From live workshops to online, autonomous, learning-driven training, we have the solution for all of your simulation needs.

  • 2 Supporting digital curricula & courseware

    Our simulations come with complete digital courseware - from instructional videos, through to case studies and supporting materials - to support your learning goals.

  • 3 Fully supported online / distance learning

    For your distributed workforce, we offer an economic way to roll-out large-scale training solutions via our cloud-based delivery platform.

  • 4 LMS Integration support

    If you have your own, we can integrate our solutions into your LMS if required.

Watch Now.

Learn how Essilor Brazil, a recent HFX Training client, used our business simulation software to radically improve trainee experience and training outcomes.

“Without a doubt – and I have worked here for 5 years – this is the best training I have ever done. Those teams that really threw themselves into the game and took it seriously, had a really enriching experience.”
Monica | Essilor Brazil


Download the Case Study

Get Started Today.

Complete the form and let us know how we can help transform your training outcomes with simulation-based learning and the power of practice.

Browse Our Game Portfolio

The Strategy Game

The Strategy Game distinguishes itself by being highly customizable and adaptable to a number of different training contexts. With its broad management focus, it touches on almost all aspects of business administration and can support a number of different learning goals, from strategic management to organizational behavior, team-building workshops to introduction to business management tasters, for learners at any level.

  • Adaptable to any learning context
  • Flexible timetabling & delivery
  • Single or Multi-Player Teams
  • Scripted in-game events

Strategic Eco-Manager

Strategic Eco-Manager is a total enterprise game that puts the learner through the rigors of strategic, managerial decision-making in the context of sustainability and environmental risk management. In a world ever more conscious and cautious about the environmental impact of business policy and the triple-bottom-line, Strategic Eco-Manager makes an ideal strategy capstone for the prepared learner.

  • Sustainability
  • Environmental Risk Management
  • Triple Bottom Line
  • Competitive Strategy

Healthcare Hero

Healthcare Hero puts the learner on a deep dive into the challenges of hospital administration. Developed for one of the world’s leading private hospital networks, the game is ideal for specialist healthcare management programs, or executive training for healthcare providers.

  • Hospital Capacity Management
  • Managing Relationships with Insurers
  • Competitive Strategy
  • Navigating Quality / Cost trade-off

Strategic Sales Rep

Strategic Sales Rep is a deep dive into the art and science of sales strategy. Based on real-life B2B sales data, the learner has to optimize sales resource allocation to a broad universe of clients and prospects. Although set in the pharmaceutical sector, the challenge and learning outcomes make it ideal for any B2B sales training program.

  • Sales Territory Management
  • Opportunity Deciling
  • Sales budgeting
  • T&E Optimization

Strategic Sales Manager

A stablemate of Strategic Sales Rep, Strategic Sales Manager switches up the challenge. Instead of managing sales resource allocation to a client list in a single territory, the game puts the learner in the shoes of a regional Sales Manager, who needs to optimally allocate their sales force across multiple products and territories. Again, while set in the pharmaceutical sector, the challenge and learning outcomes make it ideal for any B2B sales training program. 

  • Sales Resource Allocation
  • Regional Sales Management
  • Talent Management
  • New Product Launch


Used by Wharton and IMD amongst others, SABRE is the world’s premier marketing strategy game. Based on highly sophisticated consumer dynamics modelling, teams compete for market share by intelligently working to satisfy evolving consumer demand for products. Perfect for any Marketing Strategy capstone.

  • Product Portfolio Management
  • New Product Launches
  • BCG Matrix
  • Experience Curves


GEO is a totally different take on business simulations. Instead of putting the learner in a predetermined role within a company, in GEO, the learner can do almost ANYTHING.  From job-hunting to setting up a company, emigrating to M&A, arbitraging macro-economic policies to managing conglomerates, the learner has to maximise their total economic return over the course of the game. Ideal for the serious student of international entrepreneurship, economics and corporate strategy, GEO is a highly rewarding game for the dedicated learner looking for a broader challenge. 

  • Total Economics Game
  • First-Person Perspective
  • Multi-role
  • Adaptable

Get Started Today.

Request a demo of one of our simulation games & custom courseware today.

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