Bring your course content to life with Simulation-Based Learning

In order for your students to become tomorrow’s business leaders, they need to put management theory into practice.  Whatever your teaching context, we help you give your students the experiential learning they need. Our business simulations get your students engaged with your specific curriculum and help you transform learning outcomes. 

Improve Learning Outcomes & Engagement

Stay Ahead of the EduTech Curve

Enhance Overall Teaching Experience

Custom Simulations for any Learning Context

We curate a selection of business simulation games that can be adapted to any business management curriculum and can be used to teach online, in-class or via a blended approach. Whether you are teaching high schoolers, executive MBAs or any level between, we have the right solution for you.

Some of the disciplines our simulations have been used to teach include:

  • Principles of Management

  • Strategic Management

  • Organizational Behavior

  • Marketing Management

  • Financial Management

  • Operations Management

  • International Business

  • Entrepreneurship

  • Sustainability

  • Healthcare Management

  • and many more…!

Quickly and easily adapt and implement rigorous, learner-focused business simulation games into your class or program.

  • 1 Solutions tailored to your exact needs

    Whether online or in-class, from license only, to co-instruction through to fully HFX instructor-led courses, we have the solution for all of your simulation needs.

  • 2 Supporting digital curricula & courseware

    Our simulations come with complete digital courseware - from instructional videos, through to case studies and supporting materials - to support your curriculum.

  • 3 Instructor Training & Certification

    We offer multiple levels of instructor training & certification depending on your experience, needs and context.

  • 4 Courseware Customization support

    Where needed, we can work with you to customize our courseware to your specific context.

  • 5 LMS Integration support

    For institutional clients, we can integrate our solutions into your LMS if required.

Get Started Today.

Improve learning outcomes and student engagement by adding a custom simulation to your course. Complete the form to learn more.

Browse Our Game Portfolio

The Strategy Game

The Strategy Game distinguishes itself by being highly customizable and adaptable to a number of different training contexts. With its broad management focus, it touches on almost all aspects of business administration and can support a number of different learning goals, from strategic management to organizational behavior, team-building workshops to introduction to business management tasters, for learners at any level.

Adaptable to any learning context
Flexible timetabling & delivery
Single or Multi-Player Teams
Scripted in-game events

Strategic Eco-Manager

Strategic Eco-Manager is a total enterprise game that puts the learner through the rigors of strategic, managerial decision-making in the context of sustainability and environmental risk management. In a world ever more conscious and cautious about the environmental impact of business policy and the triple-bottom-line, Strategic Eco-Manager makes an ideal strategy capstone for the prepared learner.

Environmental Risk Management
Triple Bottom Line
Competitive Strategy

Healthcare Hero

Healthcare Hero puts the learner on a deep dive into the challenges of hospital administration. Developed for one of the world’s leading private hospital networks, the game is ideal for specialist healthcare management programs, or executive training for healthcare providers.

Hospital Capacity Management
Managing Relationships with Insurers
Competitive Strategy
Navigating Quality / Cost trade-off

Strategic Sales Rep

Strategic Sales Rep is a deep dive into the art and science of sales strategy. Based on real-life B2B sales data, the learner has to optimize sales resource allocation to a broad universe of clients and prospects. Although set in the pharmaceutical sector, the challenge and learning outcomes make it ideal for any B2B sales training program.

Sales Territory Management
Opportunity Deciling
Sales budgeting
T&E Optimization

Strategic Sales Manager

A stablemate of Strategic Sales Rep, Strategic Sales Manager switches up the challenge. Instead of managing sales resource allocation to a client list in a single territory, the game puts the learner in the shoes of a regional Sales Manager, who needs to optimally allocate their sales force across multiple products and territories. Again, while set in the pharmaceutical sector, the challenge and learning outcomes make it ideal for any B2B sales training program.

Sales Resource Allocation
Regional Sales Management
Talent Management
New Product Launch


Used by Wharton and IMD amongst others, SABRE is the world’s premier marketing strategy game. Based on highly sophisticated consumer dynamics modelling, teams compete for market share by intelligently working to satisfy evolving consumer demand for products. Perfect for any Marketing Strategy capstone.

Product Portfolio Management
New Product Launches
BCG Matrix
Experience Curves


GEO is a totally different take on business simulations. Instead of putting the learner in a predetermined role within a company, in GEO, the learner can do almost ANYTHING.  From job-hunting to setting up a company, emigrating to M&A, arbitraging macro-economic policies to managing conglomerates, the learner has to maximise their total economic return over the course of the game. Ideal for the serious student of international entrepreneurship, economics and corporate strategy, GEO is a highly rewarding game for the dedicated learner looking for a broader challenge.

Total Economics Game
First-Person Perspective

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